Is it possible to understand what neo-nazis want from the right wing commentariat who are supporting, or excusing, them? A few things, perhaps.
1) Nazis want to be categorised as heroic victims, fighting a justified fight. Consequently those protesting against nazism (who are classified as ‘alt-left’) must have attacked them unprovoked. Even if the neo-nazis were carrying semi-automatic weapons, metal poles and the like and threatening to use them, and the opposition were not. Even if they announced they wanted to kill people in advance of the march. Even if they do kill and maim non Nazis, it is the fault of the others, or the reporting of these events is ‘fake news’. Nazi Violence is excusable while non nazi violence is bad. [The category ‘alt-left’ is useful to neo-nazis and their sympathisers as it implies that opposition to Nazis is itself a form of extremism and has little in common with mainstream US values.]
2) They want to portray their commitment to threatening others for the sin of existing or speaking, as being justified by ‘free speech’ or ‘Tradition’, so as to weaken opposition to them.
3) They want to be seen as defending American Tradition against corruption, but they are only interested in defending the authoritarian parts of that tradition, such as slavery, white supremacy, male supremacy and so on. However, they can also want to argue that the American State is corrupt because it has supported the violence they would approve of, if they did it themselves.
4) They want to categorise anyone who opposes them as corrupt and deserving to be threatened. Good and evil are white and black. So they want everything to be seen in terms of binary opposition. All members of a social category they despise are automatically evil, no matter how many counter examples they might know.
5) They want to portray all forces within the State as corrupt, except for those on their side (white and black again). Nazis want to be seen as struggling to take the State back for the people. But they do not want to challenge real power until they get that control and they attempt to gain control by intimidating non-Nazis and preventing resistance – ‘heroically’ of course.
6) They want supposedly ‘threatening’ people to despise, otherwise they have no energy. Hence they portray “whiteness” as under massive threat from people they categorise as Jews, Blacks, Mexicans and intellectuals, who don’t have that much power and who may not resist too much. They want to see despised people as a disease. They also want their opposition to attack everyone affiliated with them, even if that affiliation is fragile – as that provokes ingroup loyalty.
7) They do not want to blame unequal wealth, or corporate power, for the problems of the US, as that might be too much confrontation.
8) All you have to do to be classified as potentially good in their eyes is to be categorised as ‘white,’ however that is defined, and not support people they classify as ‘non-whites’. They want that category to have wide application and automatically give people privilege to declare others evil and attack them.
9) No matter how fractured, they want the opposition to Nazism to be portrayed as monolithic, coordinated and corrupt, as that then magnifies their own victimhood and strength.
10) One reason they flourish, is because they are going along with general Republican motifs. Everything above has been part of the Pro-Republican media campaigns for years. But this cannot be said, as orthodox Republicans who denounce them are also the enemy. They want to make this a Republican vs Democrat thing, to get ordinary Republicans to ally with them.
11) There probably are people who support some positions espoused by neo-nazis but who are not neo-nazis and will eventually become repelled by the whole worship of blood and violence. It is a strategic mistake not to recognise this possibility, and to drive these people into further alliance with Nazis. This is difficult.
12) They want Jewish people and Black people fighting over who is most threatened. After all, that weakens the opposition.
13) They don’t want to be ignored. But they will heroically smash things up until they are not ignored. So don’t bother ignoring them.